Training details

calendar_today Friday, October 19, 2018

access_time 9:30 am - 4:30 pm ET

place Candid
1250 H Street NW
Suite 1150
Washington, DC

This location will be closed to the public as of October 2, 2019. For in-person help, visit our FIN locations.

attach_money $125.00


Surveys are often great way to get the information you need for planning and action. A survey can reveal what’s supported by data—and provide examples and quotes to make the data meaningful. You may undertake a survey for many reasons, such as to better understand an issue and potential solutions, to gain ideas for shaping effective strategies, or to demonstrate your value to stakeholders.

For your survey to deliver credible and useful results, you need to start with a good survey design. That requires careful planning to decide useful questions to ask, avoid biasing the answers in a way you didn’t intend, and make the survey clear and engaging.

Based on the instructor’s experience conducting surveys for dozens of projects, this workshop will walk you through how to design an effective survey. This workshop will be interactive, with individual and small group activities, demonstration, and discussion.

You will leave with a survey that’s been reviewed by the instructor and by your peers.


  • How to build and test your survey questions to avoid common problems.
  • How to write survey recruitment messages that encourage response.
  • How to set up your survey to facilitate response tracking, follow-up, and data analysis.
  • How to ensure that your survey research is ethical.

Intended audience

  • Intermediate
  • Grant writers
  • Marketing, communications, external affairs
  • Program directors and staff


By enrolling in this training, you agree to grant Candid permission to document this session with photography, film, and/or video. Material captured may be used in future publications, brochures, or other printed materials used to promote Candid. Please inform instructor if you do not agree to these conditions.