Training details

calendar_today Thursday, May 30, 2019

access_time Eastern: 2:00 pm - 3:30 pm
Central: 1:00 pm - 2:30 pm
Mountain: 12:00 pm - 1:30 pm
Pacific: 11:00 am - 12:30 pm

place Online

attach_money $75


Critical to good campaign planning, web design, and content development is having an archetype to your core audience/s. Too often projects are planned without a clear idea of who the different audiences in the campaign are. This training is all about prepping you with a simple theory of why to use archetypes, and practical tools for developing and implementing them. Join us to learn about how to share the value of audience archetypes, as well as how to develop, and use them throughout your content.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!


Upon completion of this live, online training, you should be able to:

  • Create audience archetypes
  • Use audience archetypes strategically across content
  • Explain the impact of audience archetypes to your board and staff
  • Design an action plan for infusing archetypes into day-to-day projects

A Special Welcome to

  • Communications Staff
  • Digital Staff
  • Social Media Creators
  • Blog Creators
  • Email Creators
  • People working on websites or video

Intended audience

  • All levels of experience

Bonus materials

When you register for this webinar, you receive:

  • a full recording,
  • a copy of the webinar slide deck, and
  • associated handout(s), if applicable


Brad (Schenck) Caldana Digital Strategy Coach The Digital Plan