Training details

calendar_today Tuesday, March 23, 2021

access_time Eastern: 1:00 pm - 4:00 pm
Central: 12:00 pm - 3:00 pm
Mountain: 11:00 am - 2:00 pm
Pacific: 10:00 am - 1:00 pm

place Online

attach_money $99

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With the evolving coronavirus (COVID-19) crisis, we know it’s a challenging time for everyone. To support your work and ensure our trainings are more accessible during this difficult time, we’re offering this program at an early-bird price of $49 – half of the standard cost. The price increases to $99 on March 16, 2021.  

We all want to grow our individual donor base, but where to start? If you’re interested in learning how to find new individual donors - especially during the COVID-19 era, then join us as we will provide practical strategies for finding new donor prospects who share a passion for your organization’s mission. You’ll walk away with inspiration, confidence, and the next steps that you can immediately apply to your fundraising, even during a pandemic.

This hands-on virtual workshop will include an interactive virtual session where you will learn real-world experiences and scenarios from our experienced instructors, engage in peer discussions in small group virtual breakout sessions, and walk away with relevant takeaways and practical strategies for fundraising in the current landscape. This course will also include recommended follow up resources.

This virtual workshop will take place on:

Tuesday, March 23, 10:00 AM -1:00 PM PT/1:00-4:00 PM ET

Who Should Attend?  

  • Emerging to Intermediate fundraising professionals 
  • Advanced fundraising professionals that want to brush up on skills 
  • Volunteer Board Members 

Prerequisite Course: None 

Recommended: 8 Steps for Cultivating Relationships with Individual Donors

Qualifies for
3 CFRE point(s)

Additional information

How Our Virtual Workshops Work: 

Within one business day of your registration, you will be enrolled in this course and receive an e-mail from our eLearning platform, Bridge. The subject line of the email will be “Welcome! Learning awaits”.  This email will have instructions on how to create your own online account in Bridge as well as a link to access your course. 

In Bridge, you will be introduced to the course and instructor and be provided with a link to the live sessions, which will be held in Zoom on Tuesday, March 23, 2021. 

We recommend using Firefox as your browser. Visit Bridge for more information on accessing courses, navigating through a course, and viewing its technical requirements.  You can learn more about Zoom by accessing this page. 

You will have access to the course for 90 days after enrollment. The course fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued. 

Unable to attend the live sessions?  While we strongly encourage you to attend the highly-interactive live sessions, we will record the live meetings and circulate the recording to all course participants within 24 hours of the meetings. 

By enrolling in this training, you agree to grant Candid permission to document this session with photography, film, and/or video. Material captured may be used in future publications, brochures, or other printed materials used to promote Candid. Please inform instructor if you do not agree to these conditions. 


  • Summarize the role that psychology plays in how donors make decisions
  • Examine the 10 methods of prospecting
  • Plan to qualify prospects using the MADDEN Test
  • Role play effective strategies for making calls with a prospective donor

Intended audience

  • Beginner
  • Fundraising & development staff
  • Program directors and staff

Bonus materials

  • A handout to help you identify potential donors and relationships to cultivate 
  • A handout and activity to plan your next steps following the workshop


Elizabeth Madjlesi Programs Manager - Northeast Candid
Laura Bergman (she/her) Program Assistant - West Candid
David Holmes (he/him) Programs Manager - Midwest Candid