Training details

calendar_today Thursday, May 6, 2021

access_time 1:30 pm - 2:30 pm ET

place Online
Toledo, OH 43604

attach_money Free


Learn how updating your Nonprofit Profile on GuideStar will grow your organization’s online identity and share your full story with GuideStar’s 10 million annual users as well as millions more through our 200+ partner sites, including AmazonSmile, Facebook, and Network for Good.

In this training, a Candid associate will walk you through every step in claiming your GuideStar profile and earning a Platinum Seal of Transparency, GuideStar’s highest form of recognition.


Upon completion of this training, you should be able to:

  • Describe how the information from your Nonprofit Profile informs potential donors and funders and powers 200+ charitable sites
  • Earn a Bronze Seal of Transparency by sharing basic contact and program information, so your organization can be found
  • Earn a Silver Seal of Transparency by providing basic financial information, so you can grow trust
  • Earn a Gold Seal of Transparency by describing your long-term goals and strategies, so you can tell others about your work
  • Earn a Platinum Seal of Transparency by sharing year-over-year metrics, so you can show the difference you’re making
  • Bring your work to life by adding images, videos and social media account links to your Nonprofit Profile on GuideStar
  • Celebrate your diversity by adding demographic information about your leader(s), staff, and board

Intended audience

  • All levels of experience
  • Board members
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Marketing, communications, external affairs
  • Nonprofit startups
  • Program directors and staff


Samantha Ryder Network Engagement Manager - Midwest Candid

By enrolling in this training, you agree to grant Candid permission to document this session with photography, film, and/or video. Material captured may be used in future publications, brochures, or other printed materials used to promote Candid. Please inform instructor if you do not agree to these conditions.