Training details

calendar_today Tuesday, July 20, 2021

access_time Eastern: 1:00 pm - 4:00 pm
Central: 12:00 pm - 3:00 pm
Mountain: 11:00 am - 2:00 pm
Pacific: 10:00 am - 1:00 pm

place Online

attach_money $99

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We know you want to tell the best story you can in a grant proposal, but do you know what you're saying to funders and other researchers with your 990?  What are donors seeing when they access your GuideStar profile?

In this three-hour workshop, we’ll teach you how to adjust your organization’s public information so it tells your story and can be used as a key marketing tool.   We’ll review the 990 form, work on crafting a clear message using its structure, and learn about other tools grantmakers use to evaluate your organization. We’ll also look at Guidestar’s Profile Updater, show how users view this profile, and give guidance on adding information to catch the attention of hundreds of thousands of potential donors.

We recommend you bring your organization’s last 990 to the class so you can see how you might improve it.

How Our Virtual Workshops Work:

Within one business day of your registration, you will be enrolled in this course and receive an e-mail from our eLearning platform, Bridge. The subject line of the email will be “Welcome! Learning awaits”.  This email will have instructions on how to create your own online account in Bridge as well as a link to access your course.

In Bridge, you will be introduced to the course and instructor and be provided with a link to the live session, which will be held in Zoom on Tuesday, July 20, 10:00 am - 1:00 pm PT/1:00 - 4:00 pm ET.

We recommend using Firefox as your browser. Visit Bridge for more information on accessing courses, navigating through a course, and viewing its technical requirements.  You can learn more about Zoom by accessing this page. You will have access to the course for 90 days after enrollment. The course fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued.

Unable to attend the live session?  While we strongly encourage you to attend the highly-interactive live sessions, we will record the live meetings and circulate the recording to all course participants within 24 hours of the meetings.

By enrolling in this training, you agree to grant Candid permission to document this session with photography, film, and/or video. Material captured may be used in future publications, brochures, or other printed materials used to promote Candid. Please inform instructor if you do not agree to these conditions

Qualifies for
3 CFRE point(s)


  • Describe the 990 form’s overarching function and its key parts
  • Craft your organization’s story using the 990 structure
  • Analyze how your organization’s story is told through GuideStar and other websites that grantmakers and donors use to evaluate your nonprofit
  • Update your GuideStar Nonprofit Profile and earn Seals of Transparency

Intended audience

  • All levels of experience
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Marketing, communications, external affairs
  • Program directors and staff


David Holmes (he/him) Programs Manager - Midwest Candid
Savannah Cathers (she/her) Programs Assistant - South Candid