Training details

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access_time 27 minutes, 40 seconds

attach_money Free


In this webinar, Candid demonstrates how earning a Bronze Transparency Seal can lead to funding success. We shared quick and easy tips to help you can claim your GuideStar profile and achieve a Bronze Seal in just 5 minutes.

GuideStar profiles power giving platforms like AmazonSmile and Facebook. You can choose what tens of millions of potential donors see about your organization. Claim and update your profile today to earn 2021 Seal and give donors the information they need to support your cause. 
In this video, you will learn: 

  • What information is needed to claim your GuideStar profile 
  • How to earn a 2021 Bronze Seal of Transparency in just 5 minutes 
  • How to get started in sharing your organizations diversity, equity, and inclusion info (and why it matters)



  • Identify the information you’ll need to claim your GuideStar profile
  • Claim your GuideStar profile
  • Earn a 2021 Bronze Seal of Transparency
  • Understand how diversity, equity, and inclusion data can attract funders

Intended audience

  • All levels of experience
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Marketing, communications, external affairs

Bonus materials

Bookmarks for this video:

0:00 Introduction

5:06 Presentation Starts

16:50 Demo


Eva Nico (she/her) Senior Director, Programs Candid

Published Wednesday, July 7, 2021