Training details

All levels of experience

Access on-demand training:
Self-paced learning


With the evolving coronavirus (COVID-19) crisis, we know it’s a challenging time for everyone. To support your work and ensure our trainings are more accessible during this difficult time, we’re offering all of our fee-based self-paced courses at a discounted rate. Course regular rate $25 current rate $20.

Learn how to develop your social media plan and start today!

Your organization's active presence on social media can be a powerful way to demonstrate your connection to your community, the efforts you are making toward accomplishing your mission, and the impact you have on the sector. Being engaged on social media can encourage funders, donors and volunteers to support your cause in a deeper way.

The best way to position your organization for that type of support and commitment is to have a social media plan and strategy. Randomly posting without first figuring out what you want to accomplish, whom you're trying to reach, and what you want people to do, is not a strategy.

If you need help thinking through those questions, you'll find the answers in this self-directed eLearning course. You'll develop your social media plan covering, how to target the people you want to reach, setting your objectives for social media activity, choosing the strategies you'll employ to accomplish those goals, and the available tools you can use to execute your plan effectively.

This course was created with content from subject matter expert John Kenyon, Nonprofit Technology Educator & Strategist.

Length: Estimated time to complete this self-paced course is three to four hours.

How to Start Your Self-Paced Learning Course

Within one business day of your registration, you will be enrolled in the program and receive an e-mail from our eLearning platform, Bridge. The subject line of the email will be “Welcome! Learning Awaits”.   This email will have instructions on how to create your own online account in Bridge as well as a link to access your course.

We recommend using Firefox as your browser. Visit Bridge for more information on accessing courses, navigating through a course, and viewing its technical requirements.

You will have access to the course for 90 days after enrollment. The course fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued.

Qualifies for
4 CFRE points


  • Define the audience(s) you want to reach on social media
  • Refine your social media objectives
  • Draft a social media plan aligned with your organization's strategic goals
  • Identify the appropriate resource(s) for executing your plan

Intended audience

Marketing, communications, external affairs
Nonprofit startups

Bonus materials

  • Social Media Content Worksheet
  • Social Media Goals Worksheet
  • Social Media Planning Worksheet
  • Sample Nonprofit Organization Communications Plan
  • Case Study: Sample Goals and Objectives