Training details

All levels of experience

Access on-demand training:
Self-paced learning


With the evolving coronavirus (COVID-19) crisis, we know it’s a challenging time for everyone. To support your work and ensure our trainings are more accessible during this difficult time, we’re offering all of our fee-based self-paced courses at a discounted rate. Course regular rate $25 current rate $20.

An essential component of any fundraising proposal is a compelling need statement. Building a compelling case demonstrates that you understand an issue and can communicate to funders exactly why your organization is prepared to make an impact. Research and statistics can help you make your case, but need to be positioned with a sense of urgency. In this recorded webinar, author and expert grant reviewer Cheryl Kester of the Kester Group shared winning strategies for citing research in your next proposal.

How to Start Your Self-Paced Recorded Webinar

Within one business day of your registration, you will receive an email with the subject line “Welcome! Learning Awaits” from our eLearning platform, Bridge.  This email will have instructions on how to create your own online account in Bridge as well as a link to access your course.

We recommend using Firefox as your browser. Visit Bridge for more information on accessing courses, navigating through a course, and viewing its technical requirements.

You will have access to the course for 90 days after enrollment. The course fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued.

Qualifies for
1.5 CFRE points


  • Understand the components of an effective needs statement
  • Identify credible sources of research and statistics
  • Learn strategies for citing research and statistics in your proposal narrative

Intended audience

CEOs, executive directors, upper management
Fundraising & development staff